Cross Avenue develops and produces projects, documentaries, films and educational media about history, society and the world we live in.
↓What we do
We create media for people who want to look beyond the obvious. From the first idea to the final edit. Editorially rigorous, visually compelling and always driven by a reason to tell the story.
Stories about society and history, told with nuance and a distinctive point of view.
Films and digital content that make complex subjects accessible without oversimplifying them.
Substantive productions for cultural institutions, government, education and civil-society organisations.
Together with Prof. Dr. Marten W. de Vries, Cross Avenue develops psychosocial media interventions. Films and social networks are used to strengthen mental resilience around complex and emotionally charged subjects.
Selected work
City of Rotterdam · documentary · series
A seven-part series revealing how Rotterdam’s colonial past continues to shape the city today. Episode 8 is currently in development. Across two broadcast periods on TV Rijnmond, Rotterdam’s Colonial Past achieved a combined reach of 542,000 viewers.
Zwijsen Publishing · education
Cross Avenue created all videos and 3D animations for Zwijsen’s leading method for teaching children to read.
In development · international documentary
A 90-minute documentary by BKYD Productions about tourism, housing and the communities left behind when the high season ends.
BKYD Productions · short documentary
A cinematic portrait of a Belgian dental organisation providing accessible dental care in Madagascar. The film was created to raise awareness and encourage donations.
European Commission Representation in the Netherlands · education
Animated stories and digital questions that made European themes accessible to primary-school pupils. Over ten years, the project was viewed by 73,000 classes, an average of 1.7 million children.
Albert Heijn / Ahold · healthy eating
Cross Avenue developed the Netherlands’ largest commercial school programme focused on healthy eating: a nationwide campaign with spectacular films and educational support designed for everyday classroom practice. A total of 3,300 schools took part.
Hospice · short drama · based on true events
A short drama about time, closeness and attention during the final stage of life, based on true events in a hospice.
Methodelink Foundation
Educational films aligned with what children learn at school.
The Methodelink Foundation provides free educational videos for primary and special education in the Netherlands. The films complement the teaching methods used in Dutch schools and help teachers present curriculum content clearly, relevantly and engagingly.
Methodelink combines reliable educational content with the power of film and makes it accessible to every school.
Visit Methodelink.nl ↗Media as medicine
Film reaches people not only through information, but through recognition, perspective and connection.
Together with Prof. Dr. Marten W. de Vries, professor of social psychiatry affiliated with Harvard and Maastricht, Cross Avenue develops psychosocial media interventions. Films and social networks are used to strengthen mental resilience around complex and emotionally charged subjects.
This approach has been studied and applied with residents of neighbourhoods in Maastricht and with people affected by traumatic events in Colombia and Sri Lanka.
A nine-part drama series about distrust, engagement and resilience in the community.
Research into media interventions for victims of the civil war, in partnership with Mind Venture International and Maastricht University.
Research into media interventions designed to support people affected by the tsunami.
Cross Avenue × BKYD Productions
For productions that call for more than one discipline, Cross Avenue works with BKYD Productions: a creative film and photography studio based in Lisbon and Rotterdam.
Concept, research, editorial development and experienced project leadership. The substantive connection with Dutch clients, education, government and cultural institutions.
Creative direction, cinematography, photography and post-production. Live-action and AI-assisted productions with an international visual language.
Visit BKYD Productions ↗Dutch experience. Portuguese production power. Scientific support. One team built around the story.
Experience
Cross Avenue’s roots lie in Hilversum, where years of experience were gained producing television programmes for public and commercial broadcasters. Today, from Rotterdam, we work in the Netherlands and internationally at the intersection of film, history, education and social impact.
1999founded
500+films and media projects
NL / EUnational and international
Clients
From media projects with a social purpose to international television productions and cross-media campaigns.
